Some call him a business coach but he’s not your usual type of coach. He is not an accountant; he’s not a financial planner. He is not a university graduate. He is not an academic. He is a very practical entrepreneur and businessman who started his first business at just eighteen years of age, and has had a lifetime of hands-on business operation in various fields of endeavour. Eric has always backed himself with his own money. He started with nothing, without the benefit of being born to wealth or old money, so he had to make his own. He made mistakes and has seen tough times. But he learned from his mistakes and identified a pathway to success that’s been proven by himself and his clients time and time again. All of his experience and knowledge is now available for the people who work with him.

“I like introducing to SME business owners’ different ways of doing business. At whatever the stage they are at, in the business growth cycle, there are always opportunities by looking into their business window, to provide an unfamiliar perspective for their consideration, that they may have not yet seen. Simply put, I enjoy challenging the business status quo, questioning the strategy and decision-making processes, to ensure other possibilities have been considered and rejected as inferior before decisions are made. I assume the role of guardian to the business mission and goal focus, by providing a framework for maintaining and strengthening owner’s goal focus and accountability, as well as business advisory to help owners navigate through the challenges of business tasks.” 

Richard Ames is a dynamic, energetic Business Advisor with 25+ years of progressive experience in many different corporate organisations, across a variety of markets, nationally and internationally.

Richard has held managerial roles that manage the commercial sales and financial functions of organisations by optimising the utilisation and motivation of staff and selling opportunities. Richard actively worked with executive management teams, ensuring planned objectives are being achieved, providing operational recommendations that are supported by regular business performance analysis as well as delivering a broad variety of corporate management projects.

Highly creative and trusted Business Development executive with broad background in B2B sales and marketing. I am also a people person, that possesses good communication skills.

I’m currently working for Business Companion, a performance-oriented Business Advisory firm for small and medium sized businesses. We help business owners to achieve their goals through combination of analysis, strategy, planning and implementation techniques. Our ValueAccelator business performance program, gives our clients a step-by-step blueprint to build their business and take it to a new level of success. These programs include access to advisors, a workbook outlining steps, diagnostics, software and more.